Thursday, March 7, 2019

Fitbit launches Versa Lite Edition, Inspire HR, Fitbit Inspire and Fitbit Ace 2 in India

Fitbit on Thursday, March 7 refreshed its lineup of fitness trackers by introducing four new fitness tracking devices in India. The updated lineup of budget friendly fitness trackers includes -- the Fitbit Versa Lite Edition, the Fitbit Inspire HR, the Fitbit Inspire and the Fitbit Ace 2.
"With our newest products, we're delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels - even those who have never tried a wearable," Fitbit co-founder and CEO James Park said in a statement.

Talking about the newly launched devices, the Fitbit Versa Lite Edition is an addition to the Versa family and it includes a host of features such as automatic activity tracking, 24x7 heart rate and sleep stages tracking, over 15 goal-based exercise modes, connected GPS, more than 4 days of battery life and relative SpO2 sensor, which can help track conditions such as sleep apnea. It features a swim-proof design in five new bold colours -- white, lilac, mulberry, marina blue and charcoal. The Fitbit Versa Lite Edition is priced at Rs 15,999 in India.

Fitbit Inspire HR, on the other hand, packs 24x7 heart rate tracking all-day automatic activity, exercise and sleep stages tracking, with over 15 goal-based exercise modes, connected GPS, and relax guided breathing in a slim design. Inspire HR features a swim-proof design with a display and a battery that can last up to 5 days on continuous usage.It will be available in three colour variants -- black, lilac and two-tone black and white for Rs 8,999 in India.

As far as the Fitbit Inspire is concerned, features automatic activity tracking, sleep and exercise tracking, goal celebrations, reminders to move, timer and stopwatch apps to help users stay on track. Just like Inspire HR, it features a swim-proof design with a touchscreen display and a battery life that can last up to 5 days on continuous usage. It will be available in two colour variants -- black and sangria for Rs 6,999 in India.

Lastly, the Fitbit Ace 2, which is targeted at kids aged 6 years and above is also priced at Rs 6,999. It features a swim-proof design with a bumper to protect the screen during kid-related activities. Ace 2, as Fitbit said, debuts new animated clock faces, 11 motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. "Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child's account which helps them stay on top of their kids' activities," Fitbit wrote in the press release.

As far as the availability is concerned, while Ace 2 will be available in the second quarter of 2019, Fitbit Versa Lite Edition, Fitbit Inspire HR and Fitbit Inspire will be available in stores and online in the Americas, Asia Pacific and Europe, Middle East and Africa starting in March 2019.

Apart from this, Fitbit also announced that it would soon rollout an rejigged version of its app. "The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit's large global health and fitness social community," Fitbit said.

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